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Senior Consultant, CPG Advanced Analytics – Fractal Analytics – São Paulo, SP

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Senior Consultant, CPG Advanced Analytics
Fractal AnalyticsSão Paulo, SP

Onsite client facing role responsible for providing best in class analytics consulting and delivery. The individual should have strong analytical skills and should have very good communication and relationship management skills. S/he should be able to provide a POV on applying advanced analytics and machine learning concepts to new and existing analytics programs. S/he should have a client service orientation with the ability to influence client’s decision-making journey, improving the overall client experience by providing a predictable service.

Key expectations:

  • As a Consulting lead embedded within the client, the person will be expected to provide best in the class domain and hands-on analytics delivery to the client.
  • Measured by metrics like NPS, innovative solutions created, positive impact on KPIs critical to client

Job Responsibilities:

  • As a consulting lead, be the trusted analytics expert within the client organization and grow the analytics footprint by identifying opportunities to scale existing projects, develop new solutions for the client.
  • Drive client-specific business planning, forecasting, budgeting, and measurements / Engage with clients to identify opportunities to institutionalize analytics across client organizations
  • Should be able to do whiteboarding of business problems, data synthesis, modeling techniques and culling out actionable insights, implications, and recommendations to address client’s business issues and /or identify opportunities.
  • Work effectively with peer groups in sales & marketing and consulting, capability teams and enabling functions to drive higher value to add to clients. Participate in the sales process to scope client needs and consult the client to frame up solution and delivery approach.

Qualification & Experience:

  • 5-7 years of experience in CPG ( sales or marketing), with about 3-4 years analytics and business consulting with an emphasis in the CPG / Retail Analytics, CRM Analytics and Digital Media/Social Media Analytics.
  • Brazilian CPG market experience and fluency in portugese are a must
  • Should be able to engage with Director level, be excellent at stakeholder management and is able to drive groups, including senior level groups, to conclusions. Outstanding presentation skills (oral and written) is a must.
  • Can design and review new solution concepts and has led the delivery of high-impact analytics solutions and programs for global clients.
  • Knowledge of variety and advanced analytics and machine learning techniques, such as marketing mix models, price/promotion models, SEM, segmentation, and forecasting. Should be able to evaluate and bring in new advanced techniques to enhance the value-add for clients
  • Should be able to apply domain and analytics knowledge to functional areas like market size estimation, business growth strategy, strategic revenue management, marketing effectiveness, shopper category management, sales and operations planning, merchandising, store operations
  • Able to quantify business value for clients and create win-win commercial propositions.
  • Good thought leadership & ability to structure & solve business problems, innovating, where required
  • Must be comfortable working in an agile environment and be able to adapt to changing business priorities in a fast-paced business environment

Education: MBA or advanced degree in a quantitative discipline is required or BE or Masters from a reputed institute.

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Fractal Analytics is a company specialising in predictive analytics and decision sciences. Fractal serves many types of industry.

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Conselho de Mídia Independente - Grupo independente, de atuação jornalística; baseado em SP. Replica e elabora conhecimentos e assuntos de utilidade pública.

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